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Complimentary Book Chapter From Impact of Meat Consumption on Health and Environmental Sustainability
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August 2017
‘Real Men Eat Meat’ and Other Myths to Get You to Eat that Cow
 
Published on August 24th, 2017 | IGI Global
From the beginning of time, hunting and meat consumption have played an important role in human health and development. However, this consumption has morphed over time and created a booming industry where nearly 70 billion animals are slaughtered and consumed by 7 billion humans. 

It is an alarming ratio that borders on unbelievable, but in her chapter, “Meat Myths and Marketing," Prof. Diana Bogueva investigates this increase in meat consumption and warns of its consequences. 

Over the past few decades, meat has become a staple in the average diet, a factor that meat companies perpetuated with marketing campaigns that expanded upon such myths as “We were meant to eat meat” and “Real men eat meat”. As consumers embraced these ideals, meat seemed to become a necessary addition to every meal, and an unwelcome detriment to not only human health, but the environment as well. .. 
 
Featured In:
Impact of Meat Consumption on Health and Environmental Sustainability
ISBN: 978-1-4666-9553-5; © 2016; 410 pages.
Talia Raphaely (Curtin University, Australia) and Dora Marinova (Curtin University, Australia)
Impact of Meat Consumption on Health and Environmental Sustainability addresses the difficulties, challenges, and opportunities in reducing excessive meat consumption in order to mitigate human and environmental damage. Policymakers, academicians, researchers, advanced-level students, technology developers, and government officials will find this text useful in furthering their research exposure to pertinent topics such as dietary recommendations for limiting meat consumption, trade and the meat industry, ethics of meat production and consumption, and the environmental impacts of meat consumption.

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